Free marketing calculator
Break-even ROAS Calculator
Calculate the ROAS needed to cover your gross margin before other costs.
Free calculator
Break-even ROAS Calculator
Result2.50×
What it tells you
Break-even ROAS estimates the revenue multiple required for advertising revenue to cover product cost.
Formula
1 ÷ Gross Margin (decimal)
Example
At a 40% gross margin, break-even ROAS is 2.50×.
When to use it
Use this as a simple screening metric. Real profitability may also need fulfillment, overhead, refunds, fees, and other costs.
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