Free template
Landing Page Review Checklist
Review the page from the visitor’s point of view before changing traffic settings.
Use this as your working checklist
- Message match
Does the headline clearly continue the promise made in the ad, email, or search result? - Primary action
Is there one obvious next step? - Clarity
Can a visitor understand the offer in a few seconds? - Evidence
Are claims supported with specifics, proof, examples, reviews, or credentials where appropriate? - Friction
Are unnecessary fields, steps, distractions, or choices getting in the way? - Mobile experience
Is the page easy to scan, tap, and complete on a phone? - Speed
Does the page load quickly enough that users are not abandoning before it appears? - Measurement
Does the primary conversion record correctly?
KISS rule:
If a field does not help you make or evaluate a campaign decision, leave it out.